Wendy De La Rosa (she/her)

Wendy De La Rosa is cofounder of Common Cents Lab, which works to improve financial well-being for low- to moderate-income people. She helped start Google’s first behavioral economics unit, optimizing product strategy and design, customer retention and engagement, and revenue across more than 30 teams. She was a researcher at The Wharton School at the University of Pennsylvania, where she collaborated with Dr. Adam Grant on research and application projects on organizational behavior, employee motivation and burnout. De La Rosa’s work has been published in Scientific American, PBS Newshour, Forbes and Tech Crunch and was named a Forbes “30 Under 30” honoree and a Daisy and Paul Soros scholar. She holds a PhD from Stanford’s Graduate School of Business focusing on consumer behavior as well as a bachelor’s in economics with a concentration in management and finance from Wharton.